Pika Introduces Generative AI Sound Effects for its Video Maker
- Name
- Jennie Rose
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Pika, a leading player in the fast-evolving video AI space, has recently added a new feature to its web platform that allows users to automatically generate sound effects for their AI-generated videos. This addition promises to bring a new dimension to AI videos, which are often soundless and previously required users to add their own sound files using external editing software. With Pika's new feature, users can now create and incorporate sound files directly within the app, making the video creation process more streamlined and efficient.
Enhancing AI Videos with Sound Effects with Pika's AI Sound Effects
Pika just launched sound effects You can prompt for them, or let Pika automatically generate them based on the footage Pretty sick pic.twitter.com/ZVyoEZlmIW
— Nick St. Pierre (@nickfloats) March 9, 2024
Traditionally, creating AI-generated videos required filmmakers to source sound effects, voiceovers, and visuals separately from different platforms and databases. Pika is changing this by offering an "all-in-one" solution that integrates generative AI sound effects, lip-syncing capabilities, and AI-generated visuals in a single platform. This holistic approach not only speeds up the video creation process but also expands the creative possibilities for individual creators and enterprises.
How Pika's AI Sound Effects Work
Pika's generative AI sound effects can be obtained in two ways. Firstly, through contextual generation, where the AI models suggest audio that best fits the video clip based on the text prompt provided. Secondly, users can add specific AI-generated sounds after generating or uploading an audio-less clip on the platform. By clicking on the 'Edit' and 'Sound Effects' options, users can describe the kind of sound they want to add and the AI model will generate multiple options for them to choose from.
Pika just dropped Sound Effects.Now you can add sound effects automatically to your video or describe it.Still in beta but it's incredibly easy to do.9 examples (and of course I had to do meme): pic.twitter.com/ov3FdZcrpn
— Min Choi (@minchoi) March 10, 2024
Accessibility and Future Plans from Pika Lab
Currently, Pika's generative AI sound effects feature is available only to users who are part of the super-collaborators program or pay for the Pro subscription, priced at $58/month. However, the company plans to gradually roll out this capability to all users of the Pika platform. By collecting feedback from early users, Pika aims to refine and improve the feature to make it accessible and beneficial to a wider user base.
First play with PikaLabs new sound effects. They seem to match the video well and add so much atmosphere.Really cool feature. pic.twitter.com/mTT6ZkCVvB
— TomLikesRobots🤖 (@TomLikesRobots) March 9, 2024
Pika's introduction of generative AI sound effects sets it apart from its competitors in the AI video space. While other companies, such as ElevenLabs and Meta, offer similar technologies for generating sound effects based on text prompts, Pika is the first to combine this capability with a video generative AI model. With its all-in-one platform, Pika aims to eliminate the need for separate cinematographers, videographers, sound designers, and actors, potentially revolutionizing the way AI videos are created.
Expanding Pika AI's Offering?
The addition of generative AI sound effects is just one of the many features that Pika plans to introduce to its web platform. Recently, Pika partnered with ElevenLabs to launch lip-sync capabilities, allowing users to add AI voices and synchronized animation to their videos. The startup, which has received $55 million in funding and has a valuation of nearly $200 million, is aggressively competing against well-funded players like OpenAI, Adobe, Runwa, Stability AI, and Haiper in the creative AI space.
Pika Sound Effects are SO fun! Thanks @pika_labs pic.twitter.com/2jgTvn5ycm
— Retropunk (@RetropunkAI) March 10, 2024
In conclusion, Pika's new generative AI sound effects feature enhances the video creation process by integrating sound effects directly within the app. By offering an all-in-one platform that combines generative AI sound effects, lip-syncing capabilities, and AI-generated visuals, Pika aims to empower individual creators and enterprises with a more efficient and immersive video creation experience. As Pika continues to innovate and expand its offering, it is poised to disrupt the AI video landscape and solidify its position as a leader in the field.
